Tom Bailey 0:07
Hello and welcome to succeed through speaking the place for experts and entrepreneurs who want high value ideas to boost business results. Hello, I'm Tom Bailey. And in today's episode, I'll be getting to know Amy Rose Herrick, who is a career entrepreneur and author, a speaker, and is known as America's profit building specialist. So Amy, hello, and a very warm welcome to today's episode.
Amy Rose Herrick 0:41
Oh, Tom, it's a pleasure to be here been looking forward to it.
Tom Bailey 0:44
I see. Thank you so much. And for those people watching this video, you can see Amy's got an amazing background behind their whereabouts in the world are you right now.
Amy Rose Herrick 0:52
I live in the US Virgin Islands on St. Croix. And this is reflective of some of the houses here. Take a mini big,
Tom Bailey 1:00
incredible, I feel like I'm almost there with you right now. And I'm gonna share a little bit more about you before do you get started. So Amy offers easy to understand methods to empower business owners worldwide, and their staff to increase profitability. Their training systems enable entrepreneurs to quickly increase profits while decreasing expenses consistently with competence. The title for today's episode is how to reveal the secret profits hidden in your business. And Amy is gonna show us how to do that in just seven minutes. So question one today is who are your ideal clients.
Amy Rose Herrick 1:38
They are business owners who want to increase their bottom lines and those individuals that have businesses that have appreciation in it that they're looking to sell, or maybe they want to sell appreciated assets and real estate, I can show them how to do that and pay absolutely nothing in US income taxes.
Tom Bailey 1:56
Sounds good to me. And when you typically start working with your clients, what would you say is the number one biggest challenge that they face?
Amy Rose Herrick 2:05
They don't know who to ask outside of a CPA or a bookkeeper, what some of the financial strategies are that can build bottom lines can save them time and money. And that's where I come in.
Tom Bailey 2:18
Got it. And I guess when they go down those traditional route of speaking to bookkeepers, what what impact or what limitations does this give them? And why would they need to come to you instead?
Amy Rose Herrick 2:31
Well, a bookkeepers job is to record the numbers. And that's it's a very important position. But they cannot look outside of that. And when I'm looking at the business as a whole, I'm looking at every area within the business that we can reduce expenses, we can increase profitability. But I don't want to add more staff, I do not want to increase inventory. And I don't always want to move locations. So our functions are complementary, but we're very different.
Tom Bailey 2:58
Yeah. And a very strategic approach to looking at the numbers. I love it. So someone who's thinking about this or the next step for them in their business, what's that one piece of valuable advice that you might give them to really help them get started in solving this problem?
Amy Rose Herrick 3:14
Well, it's hard to deal with working, I tell people, you don't do your own dental surgery because you're not for it. Yeah, if you're someone who can look at your business with the idea that I'm here to build your business, I'm here to build your profitability, they can take off the blinders, and they can show you things that you can't see, because you're too busy working in the business to be able to work on the business.
Tom Bailey 3:39
That's a great point. And sometimes you get lost in the weeds. You know, like I said, you've got the blinkers on, you do need that outside perspective. And yeah, absolutely. That's something that you can bring in. So for anybody listening, then who's resonating with this message, what's that one valuable resource that you can share with them to help them get
Amy Rose Herrick 3:57
started? Well, it will be in the show notes with a link. But I do have just a real quick book that you can download it's additional version. And that is seven ways entrepreneurs can increase their bottom lines by 10 to $100,000 or more this year, and that's per area. So depending upon how many areas you work with, it could be multiples of that.
Tom Bailey 4:18
Incredible. And I've got the link that here, which is the secret profits.com. And as Amy mentioned, I'll put that into the show notes as well. So you can just click on that. And you can go and download that book right now. So the next question from me then, and clearly you've worked with lots of different businesses, and you've had your own career, and as you talked about, so what would you say is one of your greatest mistakes, failures or learnings that you've made either in life or in business and what did you learn from it?
Amy Rose Herrick 4:48
And there are I've thought about this, and they're really two that were intertwined. I stayed in a business relationship probably much longer than I should have, even though I saw some warning signs that this was really going to be limiting what my options were because of the restrictions that company had. As a result, I discovered when I launched another areas, how far behind I was on some of the technology opportunities. So don't let someone else's guidelines restrict your growth, because you're going to continue to build for years. And you may only be in that relationship for a short period of time.
Tom Bailey 5:25
That's a great example. And yes, sometimes you just got that feeling that it's time to move on. And, yes, sometimes you need to go with that feeling. Thank you so much for sharing that. And the last question for me today is, what would you say is the one question that I should have asked you, that will also bring some great value to our audience today?
Amy Rose Herrick 5:44
Amy, how can individuals access some of your wisdom for free?
Tom Bailey 5:49
How can they do that?
Amy Rose Herrick 5:51
If they were to go to my Facebook site, the secret profits and you go underneath more and events, I have an entire calendar in one area is dedicated towards individuals. And then another area is to empower business owners to build their bottom line. So take advantage of those free resources, their zoom classes really easy to attend. And that would be something that would be very helpful, no matter what level of business growth that you're at, or asset accumulation, so a lot of help there.
Tom Bailey 6:19
Absolutely an opportunity to get out of the weeds as well amongst other business owners who are also joining these sessions. So, Amy, thank you so much again, for your time today. I really appreciate you coming along and sharing such great value with our audience.
Amy Rose Herrick 6:33
Thank you so much.
Transcribed by https://otter.ai
