How To Do Marketing - Simply! - With Roger Edwards

Tom Bailey, founder of Succeed Through Speaking, interviews Roger Edwards. Roger Edwards helps companies nail their offer, set their goals and plan their marketing activity in a world where business BS and complexity threaten to stifle success. An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy. He now uses his expertise to guide his clients in designing engaging marketing and is known as a prolific content creator and podcaster, and as a speaker. He’s the host of the popular and award-winning Marketing and Finance Podcast. Why you've got to check out Roger's episode: - Discover how Roger helps small and medium sized enterprises where they don't have a dedicated resource, or where there is a marketing resource how it's typically somebody that the task of marketing has fallen on them in absence of a marketing person. - Why it's so difficult to get yourself out there and why you need to work on both your communications and your offer so that you can stand out from your competitors. - Understand the impact of not standing out in your market and the typical issues that are associated with attracting the wrong types of customers. - Learn why you need to strip marketing back to to the basics and gain some real clarity on who your idea clients are and how you can look at your business through their lens. - Understand the one piece of advice that Roger gives to all his clients. And how you can get access to the first chapter of Roger's book for completely free. Resources / Links https://rogeredwards.co.uk/book (https://rogeredwards.co.uk/book)

How To Do Marketing - Simply! - With Roger Edwards

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