How To Systematize Your Business To Scale, Grow And Maximize Results - With Michela Quilici
Aug 05, 2021Tom Bailey, founder of Succeed Through Speaking, interviews Michela Quilici.
Michela Quilici, International Business Growth Coach, Award-winning Marketing Strategist, Amazon Bestselling Author, Speaker, Forbes Coaches Council, and Global Operations & Training Director at Women Speakers Association. As a "Business Navigator", Michela works with growth-minded business owners, service professionals and CEOs who want to scale their business with confidence and ease. She helps her clients navigate their business growth on purpose, using strategy, systems and self-leadership, so they can get noticed, get clients, and get more profitable.
Why you've got to check out Michela's episode:
- Discover how Michela helps business owners and service professionals who want to accelerate their growth and scale to multiple 6 and 7 figures as well as systems for profitability, consistency and scalability.
- Learn the biggest challenge when it comes to being the business and not running the business and how you need to spend less time in the weeds in their business.
- Why this can lead to overwhelm, inefficiencies, leaving money on the table and how the lack of long term planning leads to short term thinking.
- Get the core piece of advice that Michela gives to all her clients which is about focusing on constant incremental improvements to the business and how important it is to carve out protected time to work on the business and not in the business.
- Get FREE access to a roadmap to help business owners create a system to build a business with more clarity and confidence.
Resources / Links
https://michelaquilici.com/resources/market-for-profit-plan/
Transcript
Tom Bailey: Hello and welcome to Succeed Through Speaking the place for experts and entrepreneurs who want high value ideas to boost business results.
Hello, I'm Tom Bailey. And in today's episode, I'll be getting to know Michela Quilici and she is an international business growth coach. Award-winning marketing strategist, Amazon best-selling author speaker, and global operations and training director at the woman's speakers association. So, Michela, hello, and a very warm welcome to today's episode.
Michela Quilici: Hello, Tom. So good to be here with you and all of your listeners today.
Tom Bailey: Thank you so much. Really appreciate that. And whereabouts are you in the world right now?
Michela Quilici: So, today I am calling in from Holland in the Netherlands.
Tom Bailey: Amazing. Thank you so much, Michela, I just wanna share a little bit more about you before we do get started. So as a business navigator, Michela works with growth mindede Business owners, service professionals and CEOs who want to scale their business with both competence and with ease. The title for today's episode is how to systemize your business to scale, grow, and maximize results. And Michela's going to show us how to that in just seven minutes. So, no pressure question number one today is who are your ideal client?
Michela Quilici: Ideal clients are those business owners, service professionals who want to accelerate their growth and scale to multiple six and seven figures. And they really want more sales and revenue systems for more predictability, profitability and scalability in their business. And they are really wanting to go from being reactive, to being more proactive in their busy.
Tom Bailey: Got it makes complete sense. So, thinking of these business owners, then what is typically the biggest challenge that they face?
Michela Quilici: Yeah. The biggest challenge is that they are being the business and not running the business, Tom, so, you know, they're wearing all the hats as, you know, doing all the things and stuck in really in the day-to-day operations of the business. They're spending way too much time dealing with the daily minutiae, admitted minute meetings and the emails, it's those responding to fires. They're more like firefighters and reacting to what's coming at them. They're spending way too much time in the weeds of the business.
Tom Bailey: Got it. And when they are stuck in the weeds, in their business, what impact will that typically have on them or their business?
Michela Quilici: Well, never mind the stress and late nights and working around the clock and weekend giving up your weekends. But really the risk is, you know, leaving money on the table or having profit leaks in the business, inefficiencies in the business, flat growth.
The reality is, is that they, the business can't sustain. Or optimi operate optimally without their own hands-on involvement. So that lack of long-term planning kind of creates short term thinking. So, it's difficult to have space and bandwidth to be able to think plan and act strategically.
Tom Bailey: Yeah. Perfect. So, what would you say is the one piece of advice that you'd want to give to somebody to really help them solve this problem in their business?
Michela Quilici: So, if you want to take your business to that next level of growth and profitability you'd need to make a commitment to grow and strengthen, strengthen the company and focus on those. Constant incremental improvement and changes. And this is where, you know, you want to commit to dedicating at least one to two hours a week to carve out time in your calendar, to work on the business rather than working in the business. It's that Kaizen approach. That's those small incremental changes that will make a difference.
Tom Bailey: Yeah. That's going to make a huge impact for a lot of business owners. I'm sure. So, what is one valuable resource that you can offer to people to really help them solve this?
Michela Quilici: Yeah. So, I've got a great resource on my website, which is a roadmap to help business owners have a system to grow your business with more clarity and confidence in six simple steps. So, it's about how to get noticed, get clients, get profitable and get scaled. And so, this helps you connect the dots between those marketing and sales activities so that you have a bit of a roadmap to follow on the way to growth, to be more focused. Yeah, they can get [email protected].
Tom Bailey: Fantastic. Thank you. So, what I'll do is I'll put that link into the show notes for you. So, people can just click on that and it's marketforprofitplan.com. So quick question about you, Michela. Obviously, you've had an interesting journey. What would you say is one of the greatest either mistakes or failures that you've made either in life or business and what did you learn from it?
Michela Quilici: Oh, wow, Tom. Do we just have time for one? I've been failing forward as I say probably all my life. You know, I have a tendency in the past to confuse mistakes and setbacks as failure. You know, in my case, the, you know, the fear of taking action, the overcoming that perfectionism was huge, huge for me. I wouldn't take action until I thought I knew it was perfect and that is, you know, In one instance, you know, staying in a business partnership that wasn't healthy or productive, staying too long. And, and so, you know, what I have learned is it's just, you know, trying to remember and remind myself that it's all about, you know, there's no failure, those only those failed attempts and those results in learning and to just keep taking action one step in front of the next.
Tom Bailey: Incredible perspective. Thank you. And the last question from me today is what is the one question that I should have asked you that will also bring some great value to our audience today?
Michela Quilici: Yeah. So, the question would be what would be one way to go from being reactive, to being more proactive in your business? And so, yeah, so my advice would be, you want to identify some of the major impact areas of your business. And schedule weekly workshop meetings either with yourself, if it's just you or with team members and in each of those impact areas for the next 12 months. So, at the end of the year, that's 52 weeks of thinking, planning and taking action on some of those impact areas that affect the bottom line, like employees, products and selling marketing, and sales, customers, time management those kinds of things.
Tom Bailey: Yeah, huge. And, and just out of interest, just on that point, would you choose one topic and stick with that for a few weeks or do you tend to have lots of different topics ongoing at the same time?
Michela Quilici: Yeah, so most likely you're going to have different topics. And so, you can break those down by quarterly projects, you can break those down by monthly if they're, you know, if they're quicker to cycle through. But, really, it's about setting down some time to think through what are those areas and then planning out that 12 month, 52 weeks strategy of how you're going to address them and pick them off one by one.
Tom Bailey: Fantastic piece of advice to end on. So, Michela, thanks again for your time. I really appreciate you coming along to share some value with our audience.
Michela Quilici: Thank you, Tom. So great to have had this conversation and to open up the discussion on this important topic.
