How To Bring Your Brand To Life In Words - With Mollie Marrocco

Tom Bailey, founder of Succeed Through Speaking, interviews Mollie Marrocco.

Mollie Marrocco is a Brand Coach and Content Strategist (which basically means she helps people figure out what to write on their website and Instagram). She helps her clients either through coaching so they feel confident about the content they’re creating, or “done for you” copy if they don’t want to do the writing part themselves. Most people struggle to get the thoughts that are in their heads to make sense when they're written down, but Mollie has a knack for taking those ideas and turning them into a clear, consistent brand message and an effective content strategy for her clients.

Why you've got to check out Mollie's episode:

- Discover how Mollie helps creative entrepreneurs and coaches who really struggle to speak about their business online, what copy to post on their website or social media challenges.

- Learn the biggest challenge for these businesses which is "How to I speak about myself and my business online in a way that speaks directly to my ideal clients".

- Understand how much time, energy and money you can waste while you are trying to figure out how to do this yourself effectively. And the importance of creating an effective strategy that can run on auto-pilot.

- Why you need to keep your content focused on your client through either entertaining them or educating them and why this will increase their attention on you and your brand.

- How to get access to Mollies 17 page content guide with over 30 original ideas of what you can post on social media.

Resources / Links

https://mollie.mykajabi.com/social-content-ideas

https://molliemarrocco.com

Transcript

Tom Bailey: And welcome to succeed through speaking the place for experts and entrepreneurs who want high value ideas to boost business results.

Hello, I'm Tom Bailey. And in today's episode, I'll be getting to know Mollie Marrocco, who is a brand coach and content strategist, helping her clients to write great copy for their websites and social pros. So, Mollie, hello, and a very warm welcome to today's episode.

Mollie Marrocco: Thank you for having me.

Tom Bailey: And I really appreciate you being here and just out of interest for me and our listeners, whereabouts are you based?

Mollie Marrocco: So, I'm based in Boston, but I work with clients all over the world.

Tom Bailey: Awesome. Amazing. And that's one of the great things about the pandemic is we've all got a lot closer together, online. Okay. So, thank you so much for sharing that. Just want to share a little bit more about you before we do get started. So, Mollie helps her clients either through coaching or through her done for you service. And she has a knack for taking your ideas and turning them into a clear, consistent brand message and an effective content strategy. The title for today's episode is How To Bring Your Brand To Life In Words. And yeah, Mollie is going to show us how to do that in just under seven minutes. It's question number one today is who are your ideal clients?

Mollie Marrocco: So, my ideal clients are typically creative entrepreneurs and coaches. I've kind of worked with clients all over the map from dog trainers to small businesses, online retailers. But my niche that I love working with are creative entrepreneurs and coaches or healers in the coaching industry. So, it's people who really struggle to figure it out. I speak about their business online. They don't really know, you know, how do I, like what kind of content do I post on social media? How do I write copy for my website? You know, I have to create an email funnel, but I don't know what to say. Those people are kind of the people who I really love to help.

Tom Bailey: Fantastic. And obviously there's a few challenges that bubbling there for them. What would you say is the biggest challenge that they face in their business?

Mollie Marrocco: I think it goes back to again, how do I speak about my business online in a way that my audience is actually going to hear me, people have a tendency to talk about themselves and how amazing that they are and those things are great. And there's a time to kind of lean on that, but there's also, if, basically if you're not talking about it, What your clients are struggling with. They don't care because it just slide to them. So, you can talk about yourself all day, but you really want to make sure that you're keeping it kind of more client focused. So, things like website copy or captions, I see are like the biggest thing that my clients struggle with. You know, they can find an image somewhere, but they are, they don't know what to say. They don't how to do that and provide value through their social media so that they can end up, you know, booking more clients or creating an engaged community around.

Tom Bailey: Great. And like you said, that ideal clients are probably thinking what's in it for me. So, if you can answer that question, ultimately, you're going to go a little bit further along the way. Yeah. So, if your clients are unable to nail this and get the right message in front of the right market, what's typically the impact of that on them or their business.

Mollie Marrocco: So, a lot of people end up not wanting to even put themselves out there on social media. They second guess themselves. They waste a lot of time. They waste a lot of energy. Really, they waste a lot of money trying to figure out how to do this effectively. And when you have a strategy, you can use that to leverage your marketing efforts. You can start to automate things. You can start to build it. It's consistency compounds. So, once you kind of start to create a strategy, that's actually going to work and that can start to run on autopilot, even if it means you're still creating content. But yeah. I feel more confident about what you're doing. It takes less brain power for you. So, then you can start to leverage that and gain momentum to start to create that through the rest of your business.

Tom Bailey: Incredible makes complete sense. And if anyone is listening to this and this is starting to resonate with them, and they're connecting with this message, what is the one piece of advice that you'd give them right now to help them improve the content?

Mollie Marrocco: So, I think kind of what I was saying earlier is keep it focused on your client. You want to think with every piece of content that you are putting out, like, why does my client care? You want to make sure that you're providing value to your audience and that could be simply entertaining them, or it could be educating them. You know, there's a word edutainment, which is kind of like I'm educating people, but I'm also entertaining them. And so, if you can do both at once, then people have a tendency to pay a little bit more attention, but you want to think about like, what information would somebody need to kind of understand.

The struggle that they're facing, that you are solving for them. What information can I give them that helps them say, oh wow. This person really understands me. I need to go work with them. They clearly can solve my problem or, you know, giving them tools and things like that. A lot of people are afraid to share value and to kind of like give it all away. But what ends up happening is most people just think that you're the expert and they want to go to you even more because they realize they can't do it themselves because if they could, they probably would have.

Tom Bailey: Fantastic. I'm sure lots of people listening would love to have some help from you specifically. So, what is the one resource or link that you could share today to really help people get stuck?

Mollie Marrocco: So, you can head to my website. It's Molliemorocco.com forward slash freebie. And I have a 17 page content guide. So, in there it's basically I think over 34 content prompts. So, if you're kind of like, I need to create an Instagram post, but I don't know what to say. You can literally go in, put your finger on one, pick the one you want to do. And it will give you an idea of something that you can post. And this stuff is great for blogs. It's great for social media. For videos, any time that you need to be quoting out content to your audience, that they're actually going to care about, that's a clickable to them. That's going to position you as an expert. This will give you great ideas and it's free.

Tom Bailey: Sounds like a fantastic resource, and there's nothing worse than staring at a blank canvas. When you thinking about what content are out there. Awesome. So, question now about yourself, obviously being, helping people all over the world. So, during that time or previously, what would you say is one of the greatest either mistakes or failures you've made either in life or business? And what did you learn from it?

Mollie Marrocco: I think, I think all of the failures that I've made can be traced back to one thing, which is not, not trusting your intuition, you know, in life, you know, like deep down in your gut when you're supposed to do something or when you're not supposed to do something. And we either, well, most of the time we just override that and we either don't take action or we do. And, you know, there's. Saying that like the universal whisper at first, and then it's going to come by, it's going to just like give you the punch, you know, if you don't so kind of trusting myself to listen to those whispers has been amazing because when you do that, you end up kind of being pushed towards the things that are meant for you and pushed away from the things that aren't. And I think, you know, living life in alignment in that way, Would be like the greatest success. And when I haven't done that, it has definitely led to a lot of the things in my life that I would consider failures. Although I do feel like all my failures have brought me to here, you know, that you wouldn't, you wouldn't regret anything. I'm definitely in that camp, but if I could do something over, I'd probably trust my intuition a little more.

Tom Bailey: Love that. Listen to the whispers. I love it. I might put that as the quote in their headline of the show. So, what would you say? Sorry, this is the last question. Just so you know, what, what is the one question that I should have asked you that will also bring some great value to our audience today?

Mollie Marrocco: Okay. So, I think it would be, what's one thing that most people could do to improve their engagement in the online space. Okay. So, I think having more humanness to your brand, I definitely tend to work with solo preneurs and people like that who have faces to their brands. And you know, what people forget is that you want to give your money to someone that you know, like and trust over a nameless faceless corporation. You want to actually feel like you are. Giving your money to something that you care about. And so, people, I understand, like it's scary and you don't want to put yourself out there. You don't want to put your face out there, but the more that you can do that, the more that you can increase that know like, and trust factor and show up consistently for your audience and really be providing value for them.

The more that you're going to see your own growth in your business. Because when I started doing that in my own business, that's when clients started coming in really easily because they are. Knew me, so they wanted to work with me. So, I think it would be showing more humanness having a face and really just kind of putting yourself out there a little bit more. I think that makes a huge difference because people are going to start to want to engage with you because they actually know who they're engaging with.

Tom Bailey: Fantastic. And that is exactly what we're doing right now. So, learn by this example. So, Mollie, thank you so much again, for your time today. I'm amazed at how much value packs into seven minutes. I really appreciate it. And, and I can't wait to share this one with our audience.

Mollie Marrocco: Awesome. Thank you, Tom.